The CEOs Power Play

Is Age Influencing Your Ability to Sell?

I’ve discussed frequently the differences in generations such as Gen X, Baby Boomers and Millennials on previous episodes as it pertains to attracting and retaining talented employees, but have you ever stopped to consider the age of your “future” customers and how you can adjust and adapt your marketing and selling process to satisfy their needs? In this week’s episode, I share a few ideas on how to ensure you retain and even grow your market share by aligning with the age demographics with your key customer accounts.

What you’ll hear in this episode:

  • What is the largest population in the U.S. and how does this affect the buying experience
  • Why engaging through technology is so important
  • What is the single best advantage you can create when selling a product   

© Shawn Casemore 2016. All rights reserved.

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