Book Recommendation: Evangelist Marketing
Evangelist Marketing. What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) by Alex L. Goldfayn (2011) | BenBella Books, Inc
I’ve known Alex for several years. Having consulted to the industry for well over a decade he is highly knowledgeable when it comes to consumer electronics. The combination of experience and relationships that he has formed have helped him uncover the secrets to positioning, marketing and selling that are unsurpassed.
This book reveals plenty of those secrets, but also provides a robust framework for anyone seeking to create “evangelistic” customers. Alex explains exactly how most companies are leaving money on the table when it comes to their products. He then goes on to provide a layout how consumer insights can provide the outline for a powerful communication that will breed evangelistic customers.
This book is a great read for anyone engaged in bringing products to market. It’s also a great resource for those engaged in marketing products or services.
© Shawn Casemore 2014. All rights reserved.
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