The CEOs Power Play

The Think Forward Strategy

Regardless of where I travel, the time of year or the industry impacted, I’ve found that virtually every CEO is mired in the day-to-day challenges of running and leading their business. Any attempt to make predictions is saved until the 36 month mark where the executive team comes together to assess and identify the strategy for the business. The problem with this approach is that there is simply too many things that can change in a very short period of time. My bias is that every CEO should be considering the future state of their business on a daily if not weekly basis. I call this the Think Forward Strategy.

In this episode of the CEOs Power Play I share with you a simple exercise you can do in order to remain in tune with and take action towards your desired future for the organization. The approach doesn’t require a formal strategy formulation, nor does it come with the costs associated with the boondoggle that often follows.

Specifically I discuss:

  • Why thinking forward is missing for most CEOs
  • How to institute a simple practice to collect intelligence that will support your Think Forward Strategy
  • Engaging others in the approach
  • The benefits of continuously taking action and making assumptions for Thinking Forward

©Shawn Casemore 2017. All rights reserved.

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