June 2012 - Shawn Casemore | Sales Growth Consultant

Why every employee should feel like number one!

During a recent stop at Williams Coffee the server asked if providing me with the “now serving #1” sign would go to my head? Of course not, at least not initially! Consider though that engaging employees is really the result of each and every employee feeling that they are in fact “number 1” to the […]

Shawn’s Friday Five (five quick tips to improve your effectivness).

We are all influenced by our surroundings and therefore the activities we undertake; the people we spend time with; even the food we eat influences our behaviors and perceptions. The list of improvements you could make here is virtually endless, but here are five quick ideas that will dramatically improve your outlook and effectiveness. 1. […]

Shawn Casemore’s Chain Reaction Newsletter – June 15th, 2012 edition.

Accepting change: Planning for success. During a recent return flight from speaking at a conference in Moncton, New Brunswick, we encountered several departure delays. The pilot later explained that the delays were a result of a mechanical malfunction (personally, I would have preferred to hear about such issues after we had landed!). Regardless, these unexpected […]

Persuasion lessons from a 3 year old

My 3 year old son practices a unique combination of “selective hearing” and “broken record syndrome” in order to tip the tables of persuasion in his favor. My wife and I find ourselves often speaking in code or hushed tone in order to avoid his freakishly sensitive hearing, particularly when we are discussing baths, bedtime […]

Casemore’s Critical Links June 11th, 2012 edition.

Why negotiations are more than just “win-win.” Have you determined your preferred negotiation style? More importantly, have you been able to identify the style being applied by others? This week I want to dispel the notion that a “win-win” negotiation is always the best possible outcome. The reality is there are times when the negotiation […]

Improving processes? Start with serving internal customers.

As I see it, everyone communicates with their customer, however we often only service those customers who are external to our organization. More importantly, only those dealing with the direct public are ever educated in proper customer service techniques (and even those are rarely put into practice as they are intended). I know, for example, […]

Casemore’s Critical Links June 4th, 2012 edition

Ready to Leverage, what’s next? Last week we spoke about how to leverage spend in order to reduce cost. When I discuss leverage in my workshops, in the classroom or with coaching clients, the very next question is so how does this fit with my negotiation strategy? Although often presented as a very complex process, […]