To influence or not; There is no question.
I delivered a talk to a group of business owners on the topic of “How to use Influence to Grow and Retain Customers.” It struck me following the talk that influence is one of, if not the most powerful technique in building relationships. Just look at Apple… Who ever thought they needed an iPod or […]READ MORE
What’s Impression Are You Leaving?
What impression are you leaving? I recently ordered a new power cable for my MacBook Pro, and when the package arrived I realized just how exciting Apple products are. Steve Job’s recognized the importance of not only the product, but in how the product was presented. The products first impression. In this case, the box […]READ MORE
Change for the better: Embrace change with these three steps.
During a recent return flight from speaking at an event in Saskatoon, Saskatchewan, our flight encountered several departure delays. The delays were attributed to inclement weather that surrounded us, however fortunately we missed the worst of the storm. As a result of the unforeseen event, these delay required several adjustments to my planned meetings, […]READ MORE
Managing your customer: How to build and improve upon customer relationships
We had an article recently published on ValveMagazine.com regarding how to manage and capitalize strategically on customer relationships. You can find a copy of the article here. Enjoy! © Shawn Casemore 2012. All rights reserved.READ MORE
Influence and Impact: Effective Communication is the Key
This week I spoke with a group of business professionals on the importance of being an effective communicator. Technology, time constraints and the desire to do more with less has made this skill a necessity in order to be effective. Fortunately any investments in this area are easily recognizable on account of everyone else having […]READ MORE
Without Risk There Is No Reward.
Hurricane Sandy has been a stark reminder of the power of Mother Nature. In Ontario, where damage was relatively minor as contrasted with some places such as New York, the media hyped that everyone should prepare for the worst! Fortunately this advice was misguided, however not before hundreds of people invested time and money in […]READ MORE