January 2014 - Shawn Casemore | Sales Growth Consultant

Why you aren’t as Successful as you Could Be

Unsolicited feedback from other people is the single greatest detriment to our success, yet we often accept it. Why? Well we’ve been programmed to accept the opinions and views of others since birth, mostly to be perceived as “polite” and in some instances to ensure diversity in our decisions. Consider for example that we are […]

Strategic perspective begins with your team

Developing a strategic perspective is critical to the success of any organization. Leaders of Unstoppable Organizations ensure that their strategy is always based on diverse input. By engaging customers, employees and suppliers, a broad perspective is developed. This diverse input ensures not only a 360 degree review of the organization, but also develops a broad […]

Formulating the play

I had a great conversation with a long-time subscriber to Casemore’s Critical Links a couple of weeks ago during which he asked me how he could bring together several of the companies senior leaders to agree upon a vision (and supporting strategic objectives) for the companies future. Due the varying knowledge and experience of each […]

Keep More in 2014: Rethink Customer Service

To differentiate in a crowded market requires a unique approach. We must rethink and reposition our approach to how we interact and support customers. More importantly we have to think beyond simply “servicing” our customers and focus on providing a unique, distinct and highly valuable “Customer Experience” that is managed carefully for consistency. To create […]

Stress response for leaders

Every leader deals with stress. Fortunately understanding the source of our stress can lead to a reduction, and in turn better strategies to manage stress. Best Response Leaders of Unstoppable Organizations understand that stress is often an emotion response to pressures that we place upon ourselves. They invest time to understand what’s causing their stress […]

Keep More in 2014: Rethink Value (part 2)

I received several questions following my last post around how specifically to identify and disseminate customer value. You can read my previous post on Rethinking Value here. There are over 20 different ways in which you can assess customer value, here are the most powerful: 1. Customer Forum: Hold a customer forum with key customers to […]

Keep More in 2014! Rethink Value

Customer value drives profitability. The more value you provide the greater the demand for your product service and as a result, the greater the profit you can collect. Increasing profitability requires we rethink how to increase profitability; it requires we think beyond simply increasing sales. Curious as to why? View our previous post on Rethink […]

Keep More in 2014! Rethink Sales

Growing sales is time consuming and costly and in today’s business environment It’s becoming more and more difficult to sustain profitability despite increasing sales (that is if you’re fortunate enough to succeed). Longer sales cycles; rising commodity prices; global market competition; intensifying competition for employee talent and increasingly educated customers who demand a faster and […]

Ambitions to Outcomes

I’m going to go out on a limb here and guess that the start of a new year has you considering some new ambitions. Are any of the following atop your agenda for 2014? Helping your employees become more connected with your vision for the businesses. Increasing the morale and commitment of your employees to […]

Distinctions of an Effective Leader

Would you consider yourself an effective leader? A recent survey that I read suggested many leaders believe that they are effective in leading others. Opposing these results however are the dozens of Employee Engagement survey’s that I’ve encountered over the years that suggest otherwise. There is a reason for this. What would you say are […]