Shawn Casemore

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October 2014

Recent Posts

  • Your Price is Way Too High (35 Responses that work in 2021!)
  • Traditional Selling is Dead (try this instead!)
  • How to Get Your Mind Right (in Sales)
  • How to Get Out of a Sales Slump (+18 Ways to Stay Out!)
  • Segment Your Customer Experience [is it necessary?]

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Best Practices Are Where You Least Expect

It’s been my experience that most companies (regardless of size) invest hundreds of thousands of dollars each year in order to identify and incorporate “best practices,” however what they haven’t yet realized is that the most valuable and cost effective best practices can often be found within the companies four walls. Counter intuitive I realize, […]

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Build Strategic Speed

Photo courtesy of iStockphoto.com/DNY59 I’ve often said that a strategy is only as good as the results it delivers. If results are vague, unmeasurable or unrecognizable then the strategy was useless. For this reason I’ve spent years practicing the Hoshin Kanri approach to strategy formulation because the emphasis is on ensuring that actions are recognizable, […]

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Capitalize on Customer Value

I wrote in a previous post I discussed how I have helped many of my clients uncover the value their products or services offer their customer in order to build a strategy to fortify business growth. You can read the post here. Since I created the post I’ve had numerous requests for the list of […]

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Are you an empowering leader?

Late last year I spent some time working with a group of young dynamic leaders at an international bottling company. During our two days together we explored how to reduced the pressure on new leaders in the business who were feeling overwhelmed.   The results of our discussions and exploration together might surprise you. But it […]

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Pursuing your Entrepreneurial Vision

I was recently interviewed by Chris Ruisi for his radio show – Step Up and Play Big. You can listen to the interview here. During the show we explore the journey I took transitioning from a corporate employee to achieving my entrepreneurial vision. In this interview you’ll here five key aspects of my journey which […]

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Create a Vision or Leave it to Fate

This past weekend I spoke to a group of franchise owners in St. John’s Newfoundland which resulted in treating the weekend like any other day of the week. I know some people that, like myself, would have no problem traveling and working on the weekend; comparatively however I know some people that would never invest […]

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Innovative ideas are right under your nose

Photo courtesy of iStockphoto.com/©Mike_Kiev Welcome back to the second in a two part series on innovation! You can find my first post here. In my previous post I discussed the essence of innovation, now what I wanted to do is share with you the factors that influence innovation and then how you can find and […]

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