November 2014 - Shawn Casemore | Sales Growth Consultant

How to engage your armchair employee.

This past week I watched my nephew play hockey. Although only ten years old he has spent years working hard to become the best he can be, and as captain of his team his efforts are definitely paying off. I would like to tell you that I enjoyed watching his game, but unfortunately that was […]

Ride the coaster of business ups and downs

If you’ve ridden a roller coaster then you’ve experienced the similar feelings that come with business ups and downs. In fact, the road to business success is very similar to the structure of a roller coaster, often with more downs then ups. However without the ability to continuously improve upon both the speed and efficiency […]

Maximize customer value

Are you looking for ways to empower your employees and maximize customer value? Who isn’t? If you are serious about transitioning making this transition, then lean may be right for you. In this brief video I outline some key considerations to determine if introducing lean will help you improve your business. If you think that […]

Reduce your value distance

This past week while doing some strategy work with a client, we attempted to order in lunch. We quickly found a local establishment online that clearly stated “we deliver.” After identifying our menu choices my client gave them a call to which I was fortunate enough to overhear. Here is how the conversation began: Client: […]

Now is the Right Time for your Exit Plan

During my corporate career my intent was always to try to formulate my exit plan. Why? Because I had found early in my career that in order for me to advance within an organization invariably I needed to find and develop my replacement. Even today I’ve got a sound exit plan developed, allowing me the […]

How can you initiate innovation?

During a recent talk at the Project Management Institute’s annual conference we discussed incorporating innovation into managing projects and project teams. We spent time speaking of how to transition from idealizing to creating valuable outcomes, engaging others to instill a culture of innovation. A point that the participants found most interesting was the fact that […]

Capitalize on Customer Value

If you are familiar with lean, then you are likely familiar with the concept of customer value. But what of the combination of these two powerful concepts? In my experience I’ve found that the most profitable and sustainable businesses are built upon the adoption of lean customer value, or L.C.V. for short. This concept came […]

Where has customer loyalty gone?

During one of my recent breakfast events we discussed the shifts that have occurred in customer behaviors. It would seem that customer decisions, responses and actions are more erratic and unpredictable then ever before. Where it was once common for customers to remain loyal to a product, service, brand or company, today it would seem […]