June 2015 - Shawn Casemore | Sales Growth Consultant

Are You Putting Lipstick on a Pig?

It’s difficult enough today to attract customers or clients only to lose them over a less than satisfying experience. I’m not talking about poor customer service, although I could write a book on the topic (p.s. Actually, I am writing a book on this topic. For now, however, feel free to grab a copy of […]

Are You Underwhelming Customers?

Have you ever purchased something only to realize shortly after that what you purchased was nothing special? Have you ever made a purchase and then realized that what you invested in was no different then something you owned previously? We’ve all been there. Most recently for me it was the purchase of something called an […]

How Do You Measure Success?

I was recently speaking with a client who, when I asked what he used to measure success looked like, he advised that he wanted to be just as successful as their brother, if not more so. This may sound like a reasonable goal, however the reality is that measuring success against others is the wrong […]

Regain Passion for Your Business

Last week I spoke to a group of business owners who work in the Wood Industry on the topic of growing their business. The intent of the talk was to spark new ideas on how to grow their business, shifting beyond tactical measures such as marketing and sales and instead building a framework for growth. […]

How to Kill Your Brand in 2 Minutes or Less

This past week I contacted Hilton to change a reservation for an upcoming hotel stay. As a longstanding Hilton Honor’s member, I’ve always enjoyed the hospitality and friendly atmosphere of the Hilton brand… That is until I made this call.

Shawn’s Success Secret: Get Your Mind Right

If you have ever read any of the plethora of self-help books undoubtedly you would have stumbled across statistics that show that what we think about tends to be. Put another way, if you focus on something long enough, it tends to become your reality. I could prove this a dozen ways, like when I […]

How to Maximize Employee Performance.

Regardless of the size or sector of a business, success in any measure is the result of your ability to maximize employee performance. In my book Operational Empowerment: Collaborate, Innovate and Engage to Beat the Competition I provide a framework for structuring both a for profit and not-for-profit business in order to maximize the contribution […]

Are You More Productive than a Goldfish?

Being productive heavily relies on one’s ability to concentrate their attention. A recent study conducted by Microsoft suggests that the attention span of young and old alike has diminished from 12 seconds in 2000 to around 8 seconds in 2015. What’s most interesting about this statistic is that the average attention span of a goldfish […]

Shawn’s Success Secret: Value Precludes Presence

If I was to say to you “If you build it…” how would you finish the sentence? I’ve found that there are still a plethora of businesses, specifically those in manufacturing and distribution, that believe that a good product will result in great sales. Unfortunately this isn’t the case. Here’s why.

Do You Have a Productive Mindset?

I spoke this past week to a group of fun and very enthusiastic meeting planners at #MPITEC. One of the topics we discussed was Avoiding Productivity Paralysis and what was interesting (at least to the participants not so much myself), was that productivity was more about having the right mindset (a productive mindset), then it […]

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