September 2015 - Shawn Casemore | Sales Growth Consultant

Have You Learned from Volkswagen’s Mistake?

Several years ago I purchased a Volkswagen Passat. It was my first Volkswagen, and although I’ve moved onto a different car in the last year, I’ve continued to admire VW’s ability to rapidly grow their brand and sales during the past few years. I was in disbelief when I first heard the news of VW’s […]

Is Customer Capitalization Part of Your Growth Strategy?

This past week I began working with an organization to empower their sales and marketing. We spent time reviewing their existing processes, their customer empowerment strategies and the autonomy of their employees in pursuing and interacting with prospective customers. I’ve found that the most critical piece that’s often missing is the lack of focus and […]

Myth: What Gets Measured Gets Managed

“What gets measured gets managed.” It’s Peter Drucker who said that and I disagree. Measurement alone doesn’t equate to results. When you’re focused on measurement above all else you actually might see a decrease in your business results. Why is this? To satisfy your customers, your work environment must be dynamic because the bottom line […]

The Benefits of Asking Rather Than Telling

My youngest son Dylan, hadn’t been wanting to attend Junior Kindergarden. To convince him to go, my wife and I spent time telling him the value of attending. One of the things we told him was that his friends would be there. He didn’t care. He still didn’t want to go. Things only shifted when I asked […]

Is Your Organization Dynamic or Static?

I met with the CEO of a manufacturing association several weeks ago and our discussions turned to whether the association and it’s board had a strategy in place. When I mentioned the topic the CEO laughed suggesting that one of the most prominent members on the board was “dead set” against a strategy. When I […]

5 Ways to Stay Focused At Work

Lisa Evens recently interviewed me for an article that was published on Fast Company about increasing your productivity at work. The article states that the average business manager gets interrupted seven times every hour and that it takes 25 minutes to get refocused on the work at hand. Imagine what that does to productivity. We cover […]

How Will You Retain Your Top Talent?

As I write this, I’m preparing to speak at the National Association of Wholesaler-Distributors later this month on building a stronger intergenerational workforce. One of the key topics I’ll be discussing is the fact that organizations in the manufacturing, distribution or services sectors are faced with a very interesting challenge during the coming decade and […]

Is Your Organization Synchronized?

You’ve likely heard of the recent research that confirms that happier employees have been scientifically shown to be more productive. This further supports the longstanding notion that engaged employees are more productive (and therefore more desirable) than disengaged employees. There is a total lack of awareness of the number of disengaged employees that exist in […]

Creating a Gateway to Positive Thinking

Are you a positive thinking person? If you said yes, then let me ask you, how much of your day is spent watching, reading, or listening to the news? Studies have shown that positive thought leads to positive results, and consuming information that holds a negative connotation obviously has a significant influence on one’s ability […]

Is Your Organization Self-Sustainable?

This past week I spent some time with my family camping, cherishing the final few days of summer before cold weather begins (at least in Ontario). As the evening set in, my wife asked me to start a fire and my sons gathered around us. They were curious as to how I was able to turn […]

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