Shawn Casemore

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Book Shawn

April 2016

Recent Posts

  • Traditional Selling is Dead (try this instead!)
  • How to Get Your Mind Right (in Sales)
  • How to Get Out of a Sales Slump (+18 Ways to Stay Out!)
  • Segment Your Customer Experience [is it necessary?]
  • Why Customer Experience is More Important Than Ever

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Do You Give Off The Right Impression?

As a CEO, executive or manager you’re probably really focused on your tasks at hand. That’s a part of what makes you a great leader. The issue with being focused isn’t in the focus itself, but in how you might come across to those around you. Are others confusing your focus for grumpiness? Find out […]

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Create a Better Customer Experience

How do you know if your customer facing employees have the knowledge the satisfy customer requests, the speed to handle these requests efficiently, and the attitude to please your customers? These are the three components to a great customer experience. The challenge lies in figuring out whether or not your getting these qualities from your […]

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As a Leader, Be Careful What You Ask For

Early in my career I worked for a COO who was a tyrant. His approach to leadership and motivation was built on command and discipline. More specifically if you didn’t do as this leader commanded his response was some form of discipline. Periodically, repeat offenders would experience his outright rage as his frustration mounted. Initially […]

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Regain Passion For Your Business

Last week I spoke to a group of business owners who work in the Wood Industry. We discussed the topic of growing their business. The intent of the talk was to spark new ideas on how to grow their business. Shifting beyond tactical measures, such as marketing and sales, and instead building a framework for […]

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Are Your Leaders Effective?

Are your leaders effective? I hate to be the one to tell you this, but the training industry in North America is a $60 billion dollar a year industry. That’s $60 billion with a “B”. What does that mean to you? Well, if you’ve ever sent front line supervisors or middle managers to training in […]

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Do You Have What it Takes (Leadership Characteristics you need!)?

What are the leadership characteristics you believe set great leaders apart? Are there some that come to mind immediately? Leadership itself has been studied and analyzed for years through various theories, models and  and assessments. Unfortunately however, we seem to make the concept of great leadership an unattainable target. Fortunately there are a few that […]

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Are You an Effective Executive?

To be an effective Executive you need to gain the trust of your employees. Low engagement and morale is often tied to a lack of trust in management. I was recently interviewing employees of a large division to determine their level of engagement (i.e. commitment to the company; desire to share and support improvements, etc.). […]

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Why You Should Speak to Employees Like They are Customers

The other day I sat across from a CEO who during our meeting, called their employee in to bring them some paperwork. When the employee arrived the CEO (who has worked with this employee for more than a decade), made a snide remark to the employee about how the paperwork should have already been available […]

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