July 2016 - Shawn Casemore Keynote Speaker

How to Kill Your Brand in 2 Minutes or Less

I contacted the Hilton in order to change a reservation for an upcoming hotel stay. As a longstanding Hilton Honor member, I’ve always enjoyed the hospitality and friendly atmosphere of the Hilton brand… That is, until I made the call. My request was simple, downgrade my room from a King to two Double beds, so that […]

What You Failed to Consider…

It’s summer here, at least in the northern part of the hemisphere where I live. For a handful of months each year we get to enjoy warmth, sunshine, and all of the things that are great about summer – let’s go Blue Jays! (Lol) I find that as a result of summer holidays, extended weekends, […]

How Policy and Procedure Kills Creativity

I’ve found repeatedly those organizations that struggle with resolving problems and reaching consensus in decision-making are the very same organizations that fail to create an environment in which creativity exists. This holds particularly true in companies in which policy, procedure and regulation are the key factors behind how work is performed. When I worked in […]

Time Is NOT On Your Side

There’s a reason why most CEOs only develop a new corporate strategy every three to five years. Do you know why that is? Well, my guess is that it’s not what you might think. Corporate strategies just seem to be so darn difficult to achieve that many of the CEOs I’ve met actually believe that by […]

Regain Passion for Your Business

I spoke to a group of business owners, who work in the Wood Industry, on the topic of growing their business. The intent of the talk was to spark new ideas on how to grow their businesses, shifting beyond tactical measures such as marketing and sales and instead building a framework for growth. Passion precludes […]

Your Best Source For New Ideas

What is your best source for new ideas? [Tweet “Your #1 source for new ideas is actually right under your nose.”] I’ll give you a hint – it’s not your leadership or executive team. Ready for the answer? It’s your employees. Let me expand on that – there are actually three sources for new ideas for your business […]

There’s Not Much New… Accept

I met with a client over lunch a few weeks ago. We had agreed to meet earlier this year to discuss continuing some work with his executive team; however, when we met he confided in me that “plans had changed.” “What do you mean?” I asked. “I was let go a couple of weeks ago.” […]

We Tried That Before…

I want to discuss something with you today that really ties back to Leadership. It’s something you’ve probably heard many times from employees, groups of employees – really all levels of people in the organization. Especially when you are about to introduce a change in the organization. Are you ready? [Tweet ““We tried that before. […]

THIS is Why Your Customers Leave…

I had to drop my car off at my local dealer this past weekend due to a highly annoying squeal in the brakes. I gave very little notice but fortunately they squeezed me in. When I arrived to pick the car up they had take the wheels off, done a few things (that I would […]