Going green shouldn’t place you in the red.
The awareness and evolution of environmental sustainability has provided numerous opportunities for organizations to market new products and services (or re-label and claim existing products as such) that are identified as eco-friendly. The fact is that many of these products are making false advertising claims as a means to increase market share and improve profit […]READ MORE
Racing to meet customer needs is not as productive as collaborating.
Collaborating with our customer is the most important step in developing a clear understanding of needs and eliminating the possibility of investing significant time satisfying wants. Collaboration is more than a congenial relationship, but working together to achieve a result that meets the needs of both parties. To build a collaborative relationship with a customer, […]READ MORE