February 2016 - Shawn Casemore Keynote Speaker

Growing Your Business? Avoid These Mistakes.

A growing business relies on a very simple formula, namely to offer something of value to both existing and new customers. The challenge is ensuring what you are offering is of value and remains of value over the long term. It’s this later point that trips up many of the CEOs and Executives I meet. […]

Five Steps to Tap Into Your Employees Creativity

I’ve discussed recently how critical it is to tap into the creativity of your employees in order to create new value (for past customers), increased value (for existing customers) and distinct value (for new customers). You can read my latest thoughts here. At the request of dozens of connections on LinkedIn I wanted to create […]

3 Factors That Diminish an Organizations Ability to Produce Customer Value

I discussed in a post earlier this week the idea that creating profitable growth in a business is heavily reliant on our ability to bring value to the marketplace. Specifically: Additional value for past customers who have stopped buying from us. Increased value for our existing customers to sustain their loyalty. New value to customers […]

Tangible Value is Only Half of the Equation for Sales Acceleration

A guest post from Colleen Francis Conventional wisdom says that sellers must communicate tangible value for your clients in order to keep them happy. But keeping them happy is not enough. To accelerate your sales, you must ensure they are satisfied and loyal. I discuss this in more detail in my recently released book Nonstop […]

How to Spark Creativity For Business Growth

During a recent TEC talk in Saskatchewan, I shared with CEOs the idea that profitable growth relies on our ability to bring new value to the marketplace continuously. After all it’s new value that attracts former customers; its new value that ensures loyalty of our existing customers and it’s new value that can help open […]

3 Steps to Overcome Procrastination

Are you procrastinating on important things you need to do to grow or advance your business? Based on work I do with CEOs, managers and other leaders, I see that most procrastinate. Why is this and more importantly how can you overcome this habit and start taking action sooner? In this week’s episode of the […]

Six Ways to Build a Stronger Brand

Where do you think your greatest opportunities exist to build the awareness of your brand exist? Think about this for a moment. Where do you need to be? My guess is that your answer will depend on whom you’ve been speaking to (or listening to) recently. A social media marketer will tell you that you […]

The Cost of Procrastination

With my first book Operational Empowerment doing quite well with CEOs and Executives, I’ve been thinking a lot about my second book. I have the idea and numerous examples to support the idea, yet I’ve yet to write more than a couple of pages. I’ve told myself several times that I’m just too busy to […]