Sales Workshops & Breakout Sessions | Shawn Casemore.
Break-Out Sessions and Workshops that Elevate Sales Performance
Half-day and full-day working sessions for sales teams — delivered in-person or virtually.
A keynote sets direction. A workshop is where the work happens.
Shawn’s breakout sessions and workshops are working sessions — smaller groups, hands-on practice, and a specific skill your team leaves able to use. They’re often booked alongside a keynote at the same event or run on their own as team training.
Every session is customized to your team’s industry, deals, and language. Sessions run from 60 minutes to a full day, in-person or virtual.
Workshops and Breakout Sessions.
Unstoppable Prospecting: 8 Steps to Increase Selling Opportunities
More than 40% of salespeople say prospecting is the hardest part of the job — because buyer behavior changed and prospecting methods didn’t. This sales prospecting workshop delivers an eight-step system for earning attention and building pipeline in today’s economy, drawn from Shawn’s book Unstoppable
Sales Prospecting.
Format: Half-day or full-day · In-person or virtual
Best for: Teams with thin pipeline, or reps who’ve relied on inbound leads that have dried up
Mastering Objections: 4 Steps to Overcoming Any Objection
Overcoming objections isn’t persuasion. A real objection signals interest — the buyer wants to buy but needs one more question answered. This objection handling training gives your team a four-step process to expect objections, welcome them, and resolve them one at a time.
Format: 90 minutes to half-day · In-person or virtual
Best for: Teams losing deals at the evaluation stage, or reps who go quiet when price comes up
Negotiation Advantage: Shift from Disputes to Collaboration
Today’s buyers want what they want, when they want it. This sales negotiation training replaces positional haggling with a buyer-centric approach that protects margin without damaging the relationship — whether you’re across the table from a prospect, a customer, or a supplier.
Format: Half-day or full-day · In-person or virtual
Best for: Teams discounting to close, or anyone selling into procurement-led buying processes
The Closers Manifesto: 5 Steps to Closing Deals Faster
There’s no one perfect way to close. Top performers stack closing methods strategically as they accelerate toward the decision. This sales closing training teaches a five-step approach that surfaces remaining objections early and shortens the path to signature.
Format: 90 minutes to half-day · In-person or virtual
Best for: Teams with deals stalling late in the cycle, or long sales cycles that should be shorter
Accelerating Sales Success Using Artificial Intelligence
Most sales teams are barely scratching the surface of AI while their buyers already use it to research and decide. This AI sales training covers where AI genuinely improves productivity, where it doesn’t, and how the role of the sales professional is changing as a result.
Format: 90 minutes to half-day · In-person or virtual
Best for: Teams rolling out AI tooling, or organizations where adoption has stalled after the pilot
Sales Multiplier: Upselling and Cross-Selling with Success
Upsells don’t happen by accident. They require specific language, positioning, and timing — and they work best when the whole organization supports the effort. This upselling and cross-selling training increases the size of every opportunity you’ve already paid to acquire.
Format: Half-day · In-person or virtual
Best for: Teams growing revenue without adding headcount, and service businesses with heavy customer contact
Coaching for Performance: Increase Your Sales Teams Performance
The biggest gap in sales team performance is coaching. Most sales leaders were promoted for selling, not for developing others. This sales coaching training delivers the Sales Leader Coaching framework from Shawn’s book The Unstoppable Sales Team, with the tools and language to run it.
Format: Half-day or full-day · In-person or virtual
Best for: Newly promoted sales managers, or leaders who’ve inherited an underperforming team
Presentation Skill Mastery for Sales Professionals
Whether in a boardroom, on a stage, or on a video call, presenting well accelerates trust and shortens the sale. This sales presentation training covers designing, delivering, and engaging — including the specific adjustments each of those three settings demands.
Format: Half-day or full-day · In-person or virtual
Best for: Teams presenting to buying committees, or reps moving up into larger, more complex deals
Build Your Custom Workshop
Don’t see the gap you’re trying to close? Shawn designs custom sales workshops from an existing library of proven methods, built around your industry, your deals, and the specific skill your team is missing.
Format: 60 minutes to full day · In-person or virtual
Best for: Teams with a challenge none of the above quite covers
Shawn has delivered sales training and workshop sessions to teams across more than twenty industries, drawing on thirty years of selling and the methods in his four books. Sessions are built around the skill gap you’re actually trying to close — not a fixed curriculum.
390 Keynotes Delivered
(and counting!)
4000+
Enthusiastic Attendees
15+ Years
As a Professional Speaker
>100M
Increased Sales Achieved
Has Shawn Worked with Your Industry?
Every program Shawn deliver is carefully customized for your audience. What this means is that no two presentations are identical. Our approach to achieving your event objectives means that during the initial planning stages, we’ll connect with you, and your team to understand their unique challenges, the specific language you use in your company, and the key messages you want to deliver during the event.
Wondering what industries Shawn has spoken for? The list to the right shares some examples.
- Agriculture,
- Automotive,
- Associations,
- Banking,
- Convenience,
- Construction,
- Distribution,
- Executive,
- Financial Services,
- Franchise,
- Hospitality,
- Human Resources,
- Insurance,
- Legal,
- Manufacturing,
- Marketing,
- Medical Equipment,
- Mortgage,
- Office Supplies,
- Packaging,
- Real Estate,
- Retail,
- Wholesale
What’s Included in Our Programs?
Action Plan.
Initial consultation discussion to understand your specific needs and gain insight into your objectives and desired outcomes.
Training Program Development.
Shawn will personally design a customized training program to achieve your objectives, including all resources, templates, and tools.
Program Kick-Off.
Your team will receive an initial welcome video from Shawn discussing the program and preparing your team for what’s to come.
Delivery Methods.
Shawn will make recommendations on options for delivery of the program, which include virtual, video and in-person.
Multiply Your Sales.
Your team will learn to new, more effective skills to sell in today’s economy, coupled with the motivation and excitement to put their new skills into practice.
Personalized Books.
Customized versions of the appropriate books for your team as a continued resource – personally signed by Shawn.
Follow-Up Webinars.
Delivery of a LIVE follow-up webinar to provide accountability for the team and to ensure they put new skills into practice.
Check Shawn’s Availability and Fees
Get in touch to get more information about how Shawn can positively impact your next live or virtual event, check his calendar for availability, or get further fee details