Books.
“This book is full of simple, practical tips that can be easily applied to up your sales game. I have used many of Shawn’s ideas personally and often refer to this book if I’m feeling stuck in any way.”
John Mallory

The Unstoppable Organization
Empower Your People, Engage Your Customers, And Grow Your Revenue
Building and sustaining a highly competitive and profitable company is difficult, but it needn’t be. There are hundreds of companies of all sizes and sectors that are growing by leaps and bounds over their competition.
What’s their secret? Building a highly engaged workforce that help them attract, connect with, and satisfy new and existing customers every day.
Learn the strategies the fastest-growing companies in the world are using to increase employee performance, build powerful brand awareness, and create enduring customer loyalty.
“I just finished reading this book and loved it! Shawn’s writing style is engaging, relatable and well researched. It’s peppered with case studies and examples to help bring the concepts to life. Whether you are a sales executive, business owner, or leader in your organization you will find that this book does as excellent job of showing you how to introduce modern sales strategies and gain adoption in a realistic and practical fashion.”
Metcalfe R.

The Unstoppable SalesSM Machine
How to Connect, Convert and Close New Customers
Selling in today’s economy has changed. It’s time to rethink how we generate sales to create a sustainable model that produces consistent results.
This book addresses the shifts sales professionals, and their organizations need to make in introducing modern sales strategies. It provides insights and proven strategies for business owners, sales executives, leaders, and professionals.
In this book Shawn discusses:
- What it takes to sell in today’s ever-changing marketplace
- How to earn and retain the attention of your ideal prospects
- Using provocation to differentiate and close more business
- Introducing the five stages of buyer value to reduce price pushback
- Sales enablement tools to increase prospect responsiveness
- The four sources of new business (and how to tap into them quickly)
“The Unstoppable Sales Machine by Shawn Casemore is a must-read for anyone looking to elevate their sales game. Casemore’s insights are both practical and inspiring, offering a fresh perspective on building a resilient and effective sales strategy. Whether you’re a seasoned sales professional or just starting out, this book provides valuable tools to help you achieve consistent success. Highly recommended!”
Christian H.

The Unstoppable SalesSM Team
Elevate Your Team’s Performance, Win More Business, And Attract Top Performers
What sets top-performing sales teams apart from their competition, allowing them to increase sales revenue and opportunities year over year?
Although there is no secret formula for building a high-performing sales team, there is a common ingredient behind every strong sales team: the sales leader.
If you lead a sales team and want to improve their sales performance without being forced to invest in new technology, hire more employees, or completely restructure your existing sales team, then this book is for you.
In the book, Shawn discusses:
- How to create an environment that stimulates the performance of your sales team.
- Methods to motivate your sales team (that don’t require money).
- A framework for coaching your sales team to higher levels of performance.
- Selecting and setting sales performance metrics that matter.
- Technology that elevates and accelerates the sales performance of your team.
- How to attract and retain top sales professionals.
“This book is a must-read for sales managers who want to kick their team’s performance up a notch. This book gives you real-world tips and strategies that won’t break the bank or require a complete team overhaul. With straightforward advice and global insights, this book is a game-changer for newbies like me in sales management – a solid five-star recommendation!”
Danica

The Sales Multiplier Formula
Simple Strategies to Multiply Your Sales by 4.68X
The biggest challenge most companies face today is that they use transactional selling. They push their sales team to consistently hunt for new sales opportunities rather than focus on increasing their total customer sale value through a predictable and repeatable method to capitalize on existing customer relationships.
Consider this book a much-needed guide to shifting your organization from transactional selling to embracing a sales method that will explode your sales revenue and engage your entire organization.
In this book, Shawn shares:
- Why Your Company Isn’t Multiplying Sales Today
- How to Win the Race to Capture New Customers (the ingredient you’re missing!)
- Overcoming the Sales Time Paradox
- The Five Upsell Opportunities for Every Customer
- Six Rules for Complimentary Cross-Sells
- Building and Introducing a Sales-Centric Culture
“There are billions of sales books written over the decades, but I really like that this one is modern… and by that, I mean POST COVID. How we sell has changed drastically since the Pandemic and I love how this book includes these changes in a very forward matter. Excellent read and the format can also be used as Guide in subsequent reads. Not a one and done.”
Catherine Smolinski
Unstoppable Sales SM Prospecting
Earn Attention, Book Meetings, and Win More Business
Coming in the Fall of 2025