Undesirable customer service will kill a business, plain and simple. In working with companies on improving their customer service I have found ten key ways with which you can maximize the customers experience and create customers for life.
Here are the top three ways to create customers for life:
1. What does excellent customer service look like?
You must first understand what customers desire relative to service levels before you can ever deliver it. Where might you find this? Just ask your customers…
2. Emulate don’t obstinate.
As a business owner or executive, you must always emulate excellent customer service. So brow beating demanding customers in from of your team is not the best means to improve service levels.
3. Education over punishment.
Excellent customer service begins with educating your team on what you expect of them. I always chuckle when I hear of other consultants “observing and correcting” behavior. I mean, how receptive are you when someone stands over you and tells you what to do?
We will cover more methods to improve customer service in coming posts, but for now tackle the three steps above and you will be well on your way to maximizing your customers experience.
© Shawn Casemore 2013. All rights reserved.