How to Create Strategic Alignment

Shawn Casemore • No Comment
Posted: December 20, 2013

Most strategies fail.

The reason for this is the lack of strategic alignment.

For a strategy to be powerful, actionable and effective, there needs to be an alignment around what the strategy means, and why it’s important.

Here is what is required to achieve alignment:

  • Creating a clear connection between strategic objectives and departmental objectives.
  • Driving ideas from the bottom up rather then the top down.
  • Engaging the entire organization around execution of the strategy.

You might be wondering, why is strategic alignment so important?

Well, no alignment means the strategy is simply a paper weight.

Instead we need to get employees, suppliers and stakeholders excited and engaged in delivering on our strategy.


Watch this video to learn how Unstoppable Organizations align around their strategy.

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