I’ve spent some time this summer working on my business as opposed to in my business, something that I do every six months and encourage my clients to do the same.
Much of this time has been spent reflecting on where my business is today relative to customers, product and service offerings and scalability as compared to where I want it to be in the next 24 – 48 months.
Have you taken time this summer to reflect on your business success?
This can be a very powerful exercise if you include your team and reflect as a group upon the following three questions:
1. What have we learned in the past year that we can use to improve our products, services or efficiencies?
2. What changes or improvements should we introduce or pursue (i.e. enhancements or changes to existing products or services)?
3. How can we add more value to our customers experience of our products and services?
As your customers needs evolve and expand, you must in turn do the same in order to continue to remain relevant and valuable.
I should mention that this type of exercise isn’t meant to replace your existing business strategy but rather to enhance it. Taking opportunities to bring together your team in order to validate the timeliness and relevance of your business strategy is always time well spent. Besides why would you want to wait for one year or even (gasp!) three years to see if your strategy is on track?
When I reflected upon these questions for my own business it became apparent that several changes are necessary, some of which you will notice in the coming months.
It strikes me that after speaking with many of you, the time you have available to review and dissect all of the information I send in my bi-weekly newsletter is limited, therefore a more frequent, less lengthy and more pithy message is what’s necessary to provide you with greater value.
As always I’m open to your feedback, so if you want to connect and share some additional thoughts on future topics of interest, please send me an email.
© Shawn Casemore 2015. All rights reserved.