The right sales enablement tools supercharge your sales force enablement. They focus the time and efforts of your sales team to be more productive, efficient, and effective.
A recent study by Xant labs suggests that sales reps spend only 36.6% of their time selling. The balance is devoted to internal meetings, approvals, and researching target accounts.
How do sales reps spend their time in your business? What would the impact be on your sales revenue if your sales reps spent more time selling? What if they were more effective in how they present, offer, and close deals?
Sales enablement technology can increase the effectiveness of your sales team. Selecting the right platform and systems can improve your sales pipeline’s visibility and predictability, providing business intelligence, analytics, automation, and real-time knowledge.
Digital sales enablement tools allow for the capture, analysis, and sharing of information in real-time that can provide insights, recommendations, and analytics that focus the time and efforts of your sales team.
Whether you sell widgets, financial services, or software, the sales enablement tools we cover will increase your sales effectiveness.
Our Select 20+ Sales Enablement Tools
PandaDoc is simple yet sophisticated software that manages the creation, editing, and signing of the most common documents used in the sales process. What makes the software powerful is the number of integrations available. There are also plenty of features, including e-signature, templates, custom fields, and approval workflows. In addition, PandaDoc provides helpful notifications and insights that support collaboration.
PandaDoc offers several pricing levels, including sales enablement freeware that you can scale depending on your desired features.
Guru is knowledge capture and sharing software that equips your sales team with quick and easy access to information and answers. Its value is in providing a single source of truth for all critical information, saving your sales team time, reducing errors, and creating improved decision-making consistency. Guru allows you to capture data from anywhere on the web, providing users the ability to edit, navigate and search. It also has powerful AI for knowledge tips and suggestions.
Pricing for Guru is reasonable, beginning at just $5 per user per month, and scales to include its powerful knowledge triggers and AI suggestions.Acquire
Acquire is customer experience software that improves your ability to connect and collaborate with customers. Acquire is designed for more accessible connections with customers, focusing on retail, finance, and airline industries, providing a centralized method to manage chat, video, and co-browser options.
The software also includes powerful analytics and workflow management that can increase employee productivity and customer experience.
Acquire might be your best option to centralize and optimize your customers’ experience if you manage a significant number of customers through multiple contact points.
Brainshark is software that empowers your client-facing teams with knowledge, skills, and insights that increase their performance. As sales enablement software, Brainshark brings understanding to the fingertips of your sales, sales leadership, and marketing teams, allowing them to learn in real time. In addition, it assists with skills development, new hire onboarding, upskilling of remote teams, and virtual coaching.
Brainshark also includes a suite of performance measures and reporting capabilities for ease of oversight and further improvement. If you lead a team of sales professionals, Brainshark is a powerful tool to support their training and development.
Highspot empowers its users to manage content, and it equips, trains, and coaches sales representatives. It includes powerful analytics and AI to provide real-time support to sales teams. In addition, it provides content for email, custom micro-portals, web conferencing, and more, all supported by over 70 different integrations. With such a powerful platform to enable content, Highspot is also an excellent tool for onboarding new sales team members.
Highspot doesn’t make its pricing public but offers a unique calculator that estimates your ROI based on your use case. To access the ROI calculator, use this link.
Like Highspot, Showpad is content management software, offering users the ability to access marketing content and options for coaching and insights. The platform also provides access to web-based information on buyers called the “contextual center of excellence,” which is helpful for prospecting and buyer conversation preparation. Lastly, Showpad offers fully branded content spaces to support buyer presentations.
There are two pricing options: Showpad Content Pricing and Showpad Coach Pricing.
Similar to Highspot, Seismic is also a content management system with three main components. First, the Sales Enablement Solution allows you to enhance how you deliver content to sellers with access to training, collateral, and news. Second, Marketing Solutions supports the planning, management, and delivery of personalized marketing campaigns. Lastly, we see Sales Solutions providing sellers with market-defining tools to sell faster.
Seismic includes plenty of integrations and AI to enhance performance.
Attach offers users a centralized hub for all marketing and sales material and the ability to track document sharing and open rates. Features provide similar functionality to some modern CRM software but with some unique benefits. For example, documents sent using Attach may be modified and swapped out after they’ve been sent. It also provides notifications on the status of any information shared.
Integration with Gmail, Outlook, and Salesforce make Attach a great solution to track the status of information shared with buyers. Pricing is also reasonable, starting at just $7 per month per user.
LevelEleven supports sales teams by providing personalized scorecards, real-time TV broadcasts, and data-driven coaching. Additionally, through gamification, LevelEleven motivates sales teams through contests, providing real-time KPI tracing through integration with Salesforce.
Sales executives are also supported with executive-level scorecards of sales team performance, enabling them to lead using real-world data.
Hoopla provides leaderboards, contests, gamification, and newsflashes to motivate your sales team. In addition, through integrations with Slack, Teams, Zoom, and BlueJeans, Hoopla allows users to communicate across various channels using a single platform.
The platform can be used by sales teams, remote employees, and contact centers and offers motivation and encouragement by celebrating wins and accomplishments.
Unlike some on our list, this sales enablement app offers a free trial, almost the same as getting free sales!
Some of the most recognizable brands use Outreach to achieve their revenue goals. The software includes sales automation, conversation intelligence, buyer sentiment analysis, and team performance reporting.
As an integrated sales engagement platform, Outreach is designed to help sales reps and sales leaders increase productivity and generate more sales opportunities.
DocSend is similar to Outreach in that it is a secure document-sharing software package with real-time controls and insights. These controls, coupled with powerful analytics, e-signature capabilities, and data rooms that are customizable and brandable, make this an excellent means to share, control, and manage documents.
Notifications also provide insights on open rates and allow for real-time feedback without the need for links. You can get started with DocSend through their free trial.
Chorus is a very robust conversation platform. It allows all conversations through phone, email, and other platforms to be captured and analyzed, providing real-time insights using powerful AI. Chorus analytics also support sales leaders by providing oversight into customer interactions, forecasting, and deal status. Information is then captured and used to provide coaching, personalized feedback, and measure progress.
Chorus integrates seamlessly with Salesforce, Zoom, and dozens of other common communication tools.
Mailshake is sales engagement and automation software. With functionality rivaling some of the more powerful CRM software packages, Mailshake can automate your prospecting outreach at scale via email, social media, and telephone.
Features include a dialer and powerful analytics that includes open rates, clicks, and replies. In addition, it integrates with many common email providers, CRM software, and other commonly used sales software.
Bigtincan is more than an interesting name. It’s an end-to-end sales enablement solution that is adaptable. It consists of a content hub to manage sales content, documents, product catalogs, and pricing. In addition, a training hub allows you to build a training program and provide your sales team with real-time access.
Bigtincan also offers an engagement hub that combines content, communication, and interaction insights, creating a consistent buyer experience.
VoiceSage is a conversation tool. It’s designed to support contact centers, collection teams, operations departments, and marketing teams through voice, messaging, email, and social media. Companies can reduce the number of inbound calls by using the platform while pre-screening outbound calls to ensure that clients are ready to talk to you.
The software improves SMS conversion rates and supports self-service around payments, logistics, and other transactional events.
Vyond is a unique tool amongst our list of sales enablement tools. It’s an online animation software that allows users to easily create professional animated videos for all industries in job roles like marketing, training, and e-learning. Vyond allows everyone to produce videos and look like a pro, from sales to marketing to human resources.
Pricing starts at just $299 per year for a single user account, and you can get started right away with a free trial to see if Vyond is right for you.
Intercom is a business messaging system. Its goal is to achieve an exceptional customer experience by providing live chatbots, various apps, and product tours. In addition, the software offers Conversational Support for your customers with live or self-serve options. Conversational Engagement also assists in onboarding and activating new customers with product tours and targeted messages. Lastly, Conversational Marketing includes personalized messages, bots, and real-time chat to engage website visitors.
Pipedrive is CRM software that contains plenty of sales enablement features. You can easily manage contacts and deals while creating automated campaigns and using mobile apps and various integrations.
Best of all, Pipeline has a robust reporting system that allows you to create and customize reports based on sales activities. One of my favorite features is the visual sales pipeline, which provides insights into each deal underway.
You can easily access a free Pipeline trial to test drive it and see if it’s right for you.
EngageBay is another robust CRM software package, although not as well known as Pipedrive. Nevertheless, features are similar, including contact management and deal tracking, and marketing automation tools.
What’s unique about EngageBay is the live chat and helpdesk software that you can access, creating a more centralized CRM solution. EngageBay also integrates with many popular platforms, including WooCommerce, Shopify, Quickbooks, and Stripe.
Aritic is a full-stack marketing, sales, service, and productivity software platform that supports the growth of deep relationships with your customers. It offers three main modules: Aritic PinPoint for marketing automation; Aritic Sales for tracking contacts and deals; and Aritic Desk, which offers a full suite of service desk options. In addition, you can access over 150 different integrations with Aritic, and it even offers Aritic Mail, a transactional email delivery API for applications.
Frequently Asked Questions
What Are Sales Enablement Tools?
To define sales enablement, consider it a series of software platforms that capture information critical to the success of your sales, making it easily visible and accessible to your sales team. Using powerful tools such as real-time data capture and artificial intelligence, sales enablement tools increase productivity and effectiveness between sales, marketing, and customer experience.
What Are the BEST Sales Enablement Tools?
The best sales enablement tools are those that have the most significant impact on your revenue. Which tools are best will depend on your type of business, the complexity of your sales process, the size of your sales team, and how you prefer to interact with and support customers.
What Are Examples of Sales Enablement Tools?
The most common examples of sales enablement tools include platforms for marketing and sales intelligence, and customer relationship management. In addition, some platforms support sales team performance, including sales prospecting, sales presentations, and sales training. Lastly, there are enablement tools that support sales management and customer support.
What Is a Sales Enablement Strategy?
A sales enablement strategy is designed to meet the specific needs of your sales, marketing and customer-facing teams. It encompasses your business’s approach to equip your sales team with the resources and support they need to be effective in their role.
Which Sales Enablement Tool Fits You Best?
There are hundreds of sales enablement companies and sales enablement software vendors to choose from. We’ve identified the top sales enablement tools for you to consider.
Your next step is to consider where your existing sales processes and sales team need support and improvement.
Armed with this information, you can develop a sales enablement strategy and select the best tools to achieve your sales goals.
© Shawn Casemore 2021. All Rights Reserved.