There’s a reason why most CEOs only develop a new corporate strategy every three to five years.
Do you know why that is?
Well, my guess is that it’s not what you might think.
Corporate strategies just seem to be so darn difficult to achieve that many of the CEOs I’ve met actually believe that by adding time into the equation (e.g. a longer duration to achieve the strategy), they increase their team’s chances of actually achieving the strategy.
This makes sense of course, and might work in some strange new world where time stands still, but as of this writing, I’ve yet to learn about such a fictitious land.
[Tweet “Creating an achievable strategy relies on the ingredients NOT the time.”]
Think of it like baking cookies. If you screw up the ingredients (which I’ve been known to do a few times!), it really doesn’t matter how long you bake the cookie dough. The result will be horrible.
Watch this week’s short, three minute video to learn what ingredients are crucial to building a strategy that both defines your future and can be achieved in under three years.
And hey, if you don’t have three minutes now, just deduct it off the completion timeline of your next strategic plan…
© Shawn Casemore 2016. All rights reserved.
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