Too many organizations charge based on their perception of the value they offer, however often they have lost sight of what the customer truely considers valuable.
If you are curious as to how to provide value in relationships with customers, clients, prospects or collegues; simply ask them what would be of value. Armed with this information you are then in the best position to determine the best and most efficient means by which to provide such value.
It’s as simple as that.
© Shawn Casemore 2012. All rights reserved.