Measure the effectiveness of your communications

Effective communications involves the process of presenting information to a listener with the intent of achieving a predetermined outcome, i.e. the listener acts, thinks or feels. To ensure communications have value requires consideration of the following two components:

1. Importance and relevance to the listener

2. Listener understanding and comprehension of your message

Measure the effectiveness of your communications by assessing the “importance” and the “understanding” of the listener.

© Shawn Casemore 2014. All rights reserved.

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