If you’ve ever considered how to increase customer confidence, you’re not alone.
Confident customers tend to buy more without haggling over price. They tend to openly promote the company behind the products or services they are buying.
Best of all, they refer others…
What underlies customer confidence is trust.
They essentially go hand in hand and are a key component of any proactive sales strategy.
If someone trusts your company or brand, then they are going to continue to purchase products and services from you. But once the trust is broken, the relationship (and in turn confidence) is eroded.
If you’re thinking that your customer confidence is low due to employees irritating them, read this first.
Otherwise, try these nine strategies to rebuild your customer confidence starting today.
9 Ways to Build Your Customers’ Confidence
Building your customers’ confidence requires effort. You need to do what you say you will do.
Here then are 9 ways you can quickly build customer confidence in today’s new marketplace:
1. Have a Customer-Centric Culture:
Make sure everything you do as an organization focuses first and foremost on your customers, from the products you design, to how you respond to customer questions and concerns.
2. Create Clarity Around Your Brand:
What do you stand for? Why is it important for you?
3. Make a Clear and Compelling Offer:
What will customers gain by buying your products or services?
4. Deliver on Your Promises:
Make sure every customer’s experience aligns with exactly what you offered.
5. Stand Behind Your Product or Service:
If something goes wrong, deal with it immediately.
6. Share Successes Broadly:
Use social media and other outlets to share the stories and successes of your customers. If you don’t toot your own horn, there will be no music.
7. Be transparent (about the good and the bad!):
When things don’t go as planned, be up-front. Share successes as well as challenges or failures. Be clear on what you’ve learned and how you as a company will do better.
8. Respond to Customers Quickly:
With today’s customers highly distracted and having short attention spans, it’s critical to respond quickly.
9. Have a Growth Strategy That Draws Upon Customer Confidence
Keep customer confidence as a driving force behind your strategic objectives.
It’s not enough to simply build customer confidence. You need to find ways to keep it once you get it.
After all, once you lose confidence, it’s difficult to gain it back.
Moving the Needle on Your Customers’ Confidence
Which of the 9 steps above are you already focusing on to build customer confidence? What changes (if any) should you make?
Remember, without trust, there is no customer confidence.
And without confidence, there are no customers.
© Shawn Casemore 2021. All Rights Reserved.