As we enter the second week of 2015, you’ve likely already identified your strategic objectives for this year. But, if you’re like many of my clients the thought of how you will actually achieve your objectives can be a little bit daunting.
Late last year I spoke at the Chartered Professional Accountants Association’s annual conference on Strategy. During the talk I discussed the fact that most strategies fail because we approach achieving our strategy backwards. There is often more time invested in formulating the strategy then there is in actually doing the work to deliver on the strategy. This approach is what I call “Strategy Inverted.”
Of course, it’s important to have a strategy to provide confidence in the direction of the business, but the strategy itself is completely useless if there is little time or energy invested in moving it towards fruition.