It’s difficult enough today to attract customers or clients only to lose them over a less than satisfying experience. I’m not talking about poor customer service, although I could write a book on the topic (p.s. Actually, I am writing a book on this topic. For now, however, feel free to grab a copy of my latest book from McGraw Hill now available on Amazon. Just click here). What I am referring to is spending your hard earned money investing in something that in reality delivers far less than promised.
We’ve all invested in these products and services. From the diet plan that promises to change our lives (it’s just like every other diet plan) to the phone that seems to have more flaws than functions.
There are hundreds of companies who are guilty of this, marketing and selling old and less than exciting products that fail to stand up to even the most basic of customer expectations.
I call this phenomenon “Putting Lipstick on a Pig.”
The question for you then is whether your company is putting lipstick on your pig, and possibly you don’t even know it. This might be a new name for an existing service; a significant investment in marketing that is overwhelming when it comes to your products or services.
[Tweet “Interact with customers on a consistent basis to find out how their needs are evolving.”]
In the brief video below I tackle this challenging but necessary question. Are you consistently offering new products and services to your customers that add value, or simply putting lipstick on an old pig?
Ideas are one thing; what you do with them is another: How are you going to assess your current products or services to determine if you are putting lipstick on a pig? What will you do if you find pigs?
[Tweet “If you are putting lipstick on an old pig, your business will not last the next decade.”]
Send me an email to firstname.lastname@example.org and I will share a few ideas to get you moving!
© Shawn Casemore 2017. All rights reserved.