Sorry We’re Open?
During a recent visit to a Jack Astor’s I noticed their customer greeting over the door “Sorry we’re OPEN.” Amusing, but for many businesses unfortunately a very true statement in the eye’s of their customers. I have found that pleasurable customer experiences with conglomerates such as Bell, Rogers or Canada Post are rare. Interestingly these […]READ MORE
A sale is based on a relationship, but not all relationships last.
I have found many sales professionals become unusually comfortable with large contracts over time, seemingly believing they have a “right” to the business. This is a dangerous trap, as it can create a strong sense of doubt in the eyes of the buyer. It is true that sales is based on building a trusting relationship, […]READ MORE