Innovation Archives - Shawn Casemore | Sales Growth Consultant

Instill a Culture of Innovation

During a recent talk to the Project Management Institute, I shared some best practices on how to introduce innovation into teams. Specifically on how to support a team in transitioning from “idealizing” to creating valuable outcomes. These outcomes in turn create an unstoppable culture of innovation. [Tweet “Innovation does not just arise from creative ideas.”] […]

Why Isn’t Your Team Creative?

How much team work is required to ensure a commercial flight is successful? As a frequent flyer I’m always amazed at the level of effort that is required to get each flight off the ground. Each passenger experience requires no less than dozens if not hundreds of people to make the experience a success. The […]

Your Best Source For New Ideas

What is your best source for new ideas? [Tweet “Your #1 source for new ideas is actually right under your nose.”] I’ll give you a hint – it’s not your leadership or executive team. Ready for the answer? It’s your employees. Let me expand on that – there are actually three sources for new ideas for your business […]

There’s Not Much New… Accept

I met with a client over lunch a few weeks ago. We had agreed to meet earlier this year to discuss continuing some work with his executive team; however, when we met he confided in me that “plans had changed.” “What do you mean?” I asked. “I was let go a couple of weeks ago.” […]

What is Innovation?

To answer this question let’s start with what innovation is not. Innovation is not an overly complex process. Innovation doesn’t necessitate technology. Innovation doesn’t require investment Innovation is best created without a formal structure or functional responsibility

Growing Your Business? Avoid These Mistakes.

A growing business relies on a very simple formula, namely to offer something of value to both existing and new customers. The challenge is ensuring what you are offering is of value and remains of value over the long term. It’s this later point that trips up many of the CEOs and Executives I meet. […]

Five Steps to Tap Into Your Employees Creativity

I’ve discussed recently how critical it is to tap into the creativity of your employees in order to create new value (for past customers), increased value (for existing customers) and distinct value (for new customers). You can read my latest thoughts here. At the request of dozens of connections on LinkedIn I wanted to create […]

Tangible Value is Only Half of the Equation for Sales Acceleration

A guest post from Colleen Francis Conventional wisdom says that sellers must communicate tangible value for your clients in order to keep them happy. But keeping them happy is not enough. To accelerate your sales, you must ensure they are satisfied and loyal. I discuss this in more detail in my recently released book Nonstop […]

Have You Learned from Volkswagen’s Mistake?

Several years ago I purchased a Volkswagen Passat. It was my first Volkswagen, and although I’ve moved onto a different car in the last year, I’ve continued to admire VW’s ability to rapidly grow their brand and sales during the past few years. I was in disbelief when I first heard the news of VW’s […]

How can you initiate innovation?

During a recent talk at the Project Management Institute’s annual conference we discussed incorporating innovation into managing projects and project teams. We spent time speaking of how to transition from idealizing to creating valuable outcomes, engaging others to instill a culture of innovation. A point that the participants found most interesting was the fact that […]

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